Coach Rui has acted as a project consultant to a UK sports marketing agency as well as the Event Consultant and Elite Race Director for the Pocari Sweat 2.4km race from 2021-2023.

He has nearly 10 years of experience and success in negotiating sports sponsorship contracts for both athletes and events, and is currently sponsored by Under Armour and Pocari Sweat. He holds a degree in Business Administration from the University of Oregon, and will graduate from University College London Law School in 2024.